The boycott is taking a toll on the company
Anheuser-Busch, Bud Light's parent company, has struggled financially amid boycotts after it partnered with Dylan Mulvaney, a transgender influencer, to celebrate"365 days of girlhood."
Anheuser-Busch has struggled with losses from its other products as well, such as Michelob Ultra, which fell 6.8% for the week ending May 13. Its competitors, such as Coors Light and Miller Lite, have seen sales increases of 16.9% and 15.1% over the same period. Bud Light attempted to boost sales ahead of Memorial Day weekend as it launched a promotional rebate that included an amount "equivalent to the purchase price of one 15-pack or larger, up to $15" of Bud Light or other products, essentially making them free.Brendan Whitworth, CEO of, released a statement in April to address the boycott but did not take a hard stance on whether it's partnership with Mulvaney was a mistake.
"We never intended to be part of a discussion that divides people," Whitworth said. "We are in the business of bringing people together over a beer."The company placed two employees on leave who were involved with the decision to partner with Mulvaney: Alissa Heinerscheid, vice president of marketing for Bud Light, and Daniel Blake, Budweiser's group vice president for marketing.
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