Sony Music Entertainment has acquired U.K.-based podcast, TV and social media producer Somethin’ Else, accelerating the company’s aggressive podcasting push
“Having collaborated with Somethin’ Else on a number of hit podcasts, we know how impactful their work has been on shaping the marketplace," added Mackay. “Under Steve and Jez’s leadership, we can now provide a range of expanded collaboration opportunities for the podcast community globally and focus on growing a robust slate of new in-house projects.
Added Ackerman and Nelson, “We’re delighted to be joining Sony Music at what feels like a critical moment in the growth and acceleration of the global podcast industry. Somethin’ Else is known as the leading premium podcasting production company in the UK and our ambition is to harness that drive and creativity to make Sony Music a global market leader.
Though Sony has stood out among the big three record companies in its podcasting push, Universal and Warner have also been ramping up their strategies in the growing space over the past couple of years. In April, WMG struck a deal with Spotify to develop original podcasts centered around the company’s artists, while UMG signed a partnership with the podcast company Wondery to develop original series in 2019.
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