Sony Bravia 9 review: It lives up to the hype

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Sony Bravia 9 review: It lives up to the hype
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Sony Bravia 9 MSRP $3,000.00 Score Details “The best combination of OLED and mini-LED TV picture quality we've seen yet.” Pros Cons The wait is finally over.

Sony Bravia 9 MSRP $3,000.00 Score Details “The best combination of OLED and mini-LED TV picture quality we've seen yet.” Pros Cons The wait is finally over. Welcome to the most-requested TV review I’ve ever made. It’s time to talk about the super-hyped, hugely ambitious, highly anticipated Sony Bravia 9. Better buckle up!

We have to talk about everything this TV offers — and doesn’t offer — for one very important reason: The Bravia 9 is remarkably expensive. And while stellar picture quality is reason enough for some folks to pry their wallets wide open, most want to know that it’s going to feel like one of the best investments they’ve ever made. So let’s dig into that notion first.

The remote is not metal this year, which may seem like a skimp until you know it is made of Sony’s SORPLAS material — it’s a post-consumer recycled plastic created by Sony’s material sciences division. It’s light, strong, and built to last. And the remote is backlit, USB-rechargeable, and has a remote finder speaker built-in.

In Professional SDR mode: I got almost exactly 100 nits peak brightness, which is the most pro mode thing you can do, since SDR content only has information for up to 100 nits. You can, of course, make the TV insanely bright for SDR if you want. Choosing Cinema mode bumped up peak SDR brightness to 400 nits, which is more than enough for most people, even in bright rooms. Many professional calibrators I’ve spoken to say they rarely take it past 300 nits for SDR.

Moving on to HDR, which I know is where the exciting numbers tend to be. PQ EOTF tracking was excellent — just about dead on the entire way. Super impressive. The brightest whites, again, lean on blue, which I’d want to fix with a calibration. This was in the Pro mode. If you choose Cinema mode, the EOTF tracks high, so it boosts HDR brightness across the board. That’s not accurate, but it is going to be preferred by most viewers. I think that was super smart on Sony’s part.

If not an OLED-killer, what? If you’re just rejoining us because you skipped ahead, the summary is this: By the measurements, the Bravia 9 comes in as one of the top three TVs you can buy in 2024. The LG G4 and LG C4 are its toughest competition in the measurements department. But the Bravia 9 holds its own very well, considering it isn’t an OLED.In short, the Bravia 9 is the best mini-LED TV ever made, in my judgement.

Brightness/Punch The Bravia 9’s brightness capabilities are right up there with the brightest TVs on the market. That might not make sense when I have reported on TVs that measured much brighter, but real brightness capabilities must always be measured in real-world performance, and that performance is determined by the TV’s processor. Sony’s processing delivers the brightness where and when you need it.

Blacks/resulting contrast High brightness is only impressive if it is part of a high-contrast image. If you don’t have deep blacks and great overall contrast scene to scene, that high brightness makes a picture look washed out instead of popping. That is what makes the Bravia 9 so special. It makes the right choices when managing its backlight so that you get the right blend of deep blacks, high contrast, and bright highlights, as well as bright and punchy high-brightness scenes.

Or, you can choose to raise everything in a challenging scene like this — the stars brighten up and then dim back down — but you don’t get any blooming. There are only two choices: a dual-cell LCD TV that has basically pixel-level dimming, or an OLED TV. Those are the two choices. I think Sony made the right one.So, if you have a particularly dark image on the screen and then a huge bright object comes up, you’ll notice the illuminated elements on the dark background might get a little brighter.

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