Sony takes on a sponsorship that has been vacant since Bose decided not to renew its relationship with the NFL.
For eight years, NFL fans got used to seeing the familiar Bose logo on coaches’ sideline headsets. However, Bose chose not to renew its licensing deal for the 2022 season, and the league’s headsets have featured the generic NFL logo ever since. That’s about to finally change now that Sony has stepped into the role of official headphones of the NFL .
“Advancing technology on and off the field is a top priority for the NFL,” said NFL chief information officer Gary Brantley, “and this partnership will fortify Sony’s role in the NFL’s ever-growing technology ecosystem, elevating various dimensions of our sport and bringing fans closer to game-day action.
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