This is (or rather, will be) Sony's first EV, developed with Honda and sold under the Afeela brand. You're gonna have to wait a while, however, as it will only reach customers' hands in 2026.
As you’d probably have guessed, the name is derived from “feel”, representing what Sony wants to put at the centre of the mobility experience. The company kicked off proceedings by showcasing a prototype electric sedan that will preview the brand’s first vehicle, which will be open for pre-orders in the first half of 2025; deliveries will kick off in the spring of 2026.
Other notable features include aero-optimised wheels, streamlined mirror-replacing side cameras and a lidar module on the roof that enables the car’s autonomous driving capabilities. Inside, the Afeela prototype carries over the Vision-S’ giant bank of screens but adds aSony is also promising a new user interface “providing a personalized in-car experience through cloud-service connectivity.
Sony remains mum on technical details, only confirming the car’s dimensions—at 4,895mm long, 1,900mm wide and 1,460mm tall, the Afeela prototype sits between today’s BMW 3 and 5 Series in size. It also comes with all-wheel drive and front double wishbone and rear multilink suspension.
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