The big, voluminous, white dress is becoming something else.
, but there was something about the “purity” of Victoria’s white dress that stuck. Not only did the color symbolize innocence but it conveyed wealth—after all, only a rich bride could afford to keep a white dress sparkling. By the end of World War II, the Big White Dress had officially caught on among the American middle class, who, thanks to the postwar economic boom, could finally afford a grand, single-use statement piece.
But the Big White Dress is also evolving. Thanks to a combination of changing social norms, runway trends, and royal fashion choices, brides are looking for something a little more “unusual, COVID times inspired a particular interest in combining classic and unconventional styles, resulting in 28 percent of couples saying they planned to wear an “atypical alternative” to white dresses and suits. Only 40 percent of those brides planned to wear a veil.
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