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, have a new TikTok obsession that is making them even more so.
Multiscreen videos, dubbed"sludge content," have been sweeping the platform. Creators make them by cropping together at least two unrelated clips. The result is disorienting, but some users can't get enough.However, not everyone agrees the videos are soothing. Some argue the new trend is irritating. Commenting on anSeveral creators on the platform are mocking the trend for being Gen Z-specific.
Meme videos shared on the platform show people trying to retain younger people's attention by holding screens showing the"Subway Surfers" game. One, which is captioned,"When you're pitching and start losing the Gen Z crowd," shows a man holding a laptop screen featuring the game playing while he presents.
As well as"Subway Surfers," common clips used in sludge videos include screen recordings of various smartphone games and the TV show"Family Guy.". TikTok's algorithm appears to prioritize videos that have a longer retention time, meaning the longer a video is watched the more overall views it is likely to get.Others just put the new trend down to mindless escapism.
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