Gen Z eats fast food like no other generation. From a love for spicy food to visiting restaurants in big groups, these are 6 traits that define their dining habits.
"I think speed and convenience are paramount to Gen Z. They want things now, meaning whatever easiest order mode they can get their food as quickly as possible, that's usually what they're doing," Andy Rebhun, CMO of El Pollo Loco, said.
They're also more likely to order for pickup and collection."They want very quick, simple, easy, frictionless online ordering, but they will come in in groups to pick it up as much as they will have it delivered," Dickey said. "Today, hanging out at a restaurant rivals millennials' penchant for hanging out at the mall as teens,""They are social diners," Dickey agreed."They have certainly seemed to come back from the pandemic very strong."Gen Zers and young millennials are in"life stages where they snack more than eat meals," Todd Roe, senior director of consumer insights at Wendy's, said.
The Denny's spokesperson said Gen Zers are most likely to visit its restaurants late at night, making up one in every three guests during that part of the day. Dickey, in contrast, said that Gen Zers were more likely to eat an early dinner at Dickey's at around 5 or 6 p.m., which she said was more similar to boomers than to millennials or Gen Xers.rude, entitled, and brattish
She added that Gen Zers were more likely to share positive experiences about the brand online, including photos of their food, group selfies, and videos of them unboxing orders across Instagram and TikTok. Rebhun said that El Pollo Loco only worked with influencers who are"fans of the brand" and wouldn't hop between different restaurants. The chain puts most of its social-media funds behind Instagram and TikTok campaigns, he said.
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