'This is a Super Bowl-worthy commercial.'
But honestly, I'm considering giving it a second try after stumbling upon Martha Stewart's bizarrely brilliant campaign for everyone's least favorite month-long activity.Last week, Martha partnered with Tito's vodka to kick off a campaign for"DIY January," which confused me deeply until I just watched the darn video.
, people were quick to call out the fact that it was basically worthy of Super Bowl commercial status.Like, it's so good that it even convinced non-Tito's drinkers to pick up a bottle, which kind of feels like the opposite intent of the campaign, but a marketing win nonetheless.And I'm fully in agreement with the folks that demanded a raise for the entire Tito's team.
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