CarMax, Carvana, And Vroom Opt Out Of This Year's Super Bowl | Carscoops carscoops
have undertaken cost-saving measures in a bid to offset declines in revenue triggered by the slowing used-car market throughout 2022. Their decision not to air commercials during the big game this year despite all three having aired commercials in the past.has run multiple Super Bowl commercials over the years while in 2022, Carvana aired its first Super Bowl commercial in the form of a 30-second spot. Vroom also ran a commercial at last year’s game as well as during the 2021 Super Bowl.
reports that CarMax spent $58.7 million on advertising in the three months ending November 30, 2022, a reduction of 23 per cent from a year earlier. Meanwhile, Vroom’s advertising expenses in the three months ended September 30 was $14.9 million, a 58 per cent decline from the year prior. Similarly, Carvana spent 7 per cent less on advertising in its third quarter that ended on September 30 than last year, totaling $117 million.LVII had already been sold out.