Some of Substack’s Biggest Newsletters Rely On AI Writing Tools

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Some of Substack’s Biggest Newsletters Rely On AI Writing Tools
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A new analysis of Substack’s top newsletters estimated that around 10 percent publish AI-generated or AI-assisted content.

The most popular writers on Substack earn up to seven figures each year primarily by persuading readers to pay for their work. The newsletter platform’s subscription-driven business model offers creators different incentives than platforms like Facebook or YouTube, where traffic and engagement are king. In theory, that should help shield Substack from the wave of click-courting AI content that’s flooding the internet.

Zero flagged as publishing AI-generated writing focus on sharing investment news and personal finance advice. While no AI-detection service is perfect—many, including Zero ran on Wikipedia earlier this year, which estimated that around one in 20 articles on the site are likely AI-generated—about half the frequency of the posts

to streamline the writing process for his newsletter, Belanger Trading , and relies on the chatbot Claude to help him copyedit. “I will write out my thoughts, research, things that I want included, and I will plug it in,” he says. Belanger also creates custom

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