Social Impact Meets VC: Rubio Impact Ventures' Rise

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Social Impact Meets VC: Rubio Impact Ventures' Rise
Impact InvestingVenture CapitalSocial Entrepreneurship
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Rubio Impact Ventures shows investors how impact investing generates excellent financial returns while making a social impact.

But their journey hasn't been without obstacles. Verloop and Groothuis have consistently defied expectations and paved the way for a new generation of impact-driven investors and

Groothuis worked for McKinsey and then for two private equity firms before co-founding Rubio with Verloop. “It really started to bother me that it was so one-dimensional, just about making money, and I thought there was a huge missed opportunity,” Groothuis said. She wanted to use her PE skills to make a positive impact.

Rubio’s first fund was €40 million, and their second was €110 million. They are currently raising their third fund. Their first limited partners included family offices, followed by the European Investment Fund and other institutional investors. . When the firm launched in 2014, many doubted that businesses focused on societal or environmental impact could scale and generate substantial profits.

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