Oxford Names 'Brainrot' as Word of the Year, Reflecting Concerns About Social Media Impact

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Oxford Names 'Brainrot' as Word of the Year, Reflecting Concerns About Social Media Impact
BrainrotWord Of The YearOxford Languages
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Oxford Languages has selected 'Brainrot' as the Word of the Year for 2024, highlighting the perceived negative impact of excessive consumption of trivial online content. The term reflects growing societal concerns about the effects of social media on mental health and intellectual capacity.

The Oxford Word of the Year for 2024 is ' Brainrot ,' defined as the perceived deterioration of mental or intellectual state due to excessive consumption of trivial or unchallenging online content. The term was chosen through a combination of public voting, commentary, and data analysis, reflecting concerns about the effects of social media on mental health . Usage of the word has increased by 230% in the past year, according to the Oxford Corpus.

Originally coined by Henry David Thoreau in 1854, it now resonates strongly with younger generations on social media, capturing the evolving relationship between humanity and technology

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