‘Demure’ named Dictionary.com’s Word of the Year, beating ‘brat’ and ‘brainrot’

Dictonary.com, the world’s leading digital dictionary, has chosen “demure” as its word of the year.

MILAN, ITALY – SEPTEMBER 21: Jools Lebron attends the Bottega Veneta Summer 25 fashion show during the Milan Fashion Week Spring / Summer 2025 on September 21, 2024 in Milan, Italy. — a very mindful choice that came after lexicographers analyzed a massive amount of data to determine what word would best capture the cultural zeitgeist of 2024.

“See how I look? Very presentable. A lot of you girls go to the interview looking like Marge Simpson and go to the job looking like Patty and Selma, not demure,” Lebron added.

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