The Snoop Dogg Arizona Bowl will be the first bowl game to guarantee that all participating players receive name, image, and likeness (NIL) compensation. Snoop Dogg, a longtime supporter of youth football, championed this initiative, working with bowl organizers to ensure all players benefit from the game.
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“This was Snoop's idea,” said Kym Adair, executive director of the Snoop Dogg Arizona Bowl presented by Gin & Juice. “He was having conversations with people he knows in the college football world and I got a call that said he wants us to be the first bowl to make this commitment and that's what we did.”
The bowl was previously sponsored by Barstool Sports and the digital media company used its own cast of characters on the broadcast, which was streamed on its digital platforms. “I love the fact that the Arizona Bowl is unique and tries new things, and obviously having Snoop here is unique,” Colorado State coach Jay Norvell said. “The NIL component, it’s the future. It’s what football has become now. We think it’s fantastic for our kids and then the interaction with the kids is the hidden gem of the whole thing.”
Snoop Dogg NIL College Football Arizona Bowl
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