The Snoop Dogg Arizona Bowl, taking place in Tucson on December 28th, is projected to generate over $100 million in tourism revenue and donate 100% of its net proceeds to Southern Arizona non-profits. The event is expected to benefit both large and small businesses in the area.
As the college football bowl season intensifies in anticipation of a new playoff system, other competitions, such as the Snoop Dogg Arizona Bowl , are focused on the financial benefits they bring. Organizers estimate that hosting the game in Tucson will generate over $100 million in tourism revenue. This includes money spent by tourists on hotels, food, and entertainment, which will directly benefit the Southern Arizona community.
Furthermore, bowl organizers emphasize that this December 28th game will be the only postseason event of its kind to donate 100% of net proceeds to non-profit organizations throughout Southern Arizona. Arizona Bowl communications VP Eric Rhodes stated that while the bowl game operates as a non-profit venture, Tucson businesses, both large and small, will significantly benefit. Rhodes highlighted the significant impact on local resorts, which frequently sell out during the week between Christmas and New Year's, contributing to bed tax revenue for TIF districts and Visit Tucson. He also mentioned the 'Bowl Ready' program, which designates participating restaurants and bars, providing them with support and visibility. At one such restaurant, Trident Pizza Pub, server Mia Lozano anticipates a busy 11-hour shift on game day, accustomed to the rush associated with events held near Arizona Stadium. She explained the high demand for food and drinks, with customers often facing long wait times. Despite the University of Arizona not participating in the Snoop Dogg Arizona Bowl, two UA students, Adam and Christina Tellez, plan to showcase their Tucson pride at the stadium. Adam, a sophomore, expressed his enthusiasm for the game
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