With a late Thanksgiving, the holiday shopping season is five days shorter than last year, and owners of small retail shops say that people have been quick to snap up holiday décor early, along with gifts for others and themselves. Cozy items like sweaters are popular so far. Businesses are also holding special events to get shoppers in the door.
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He said comforting items are selling: Scarves, hats and gloves, humorous Christmas and Hanukkah cards and bright colors. “It could be they could buy the $25 item, but then they’ll add on a little something extra,” he said. “It seems to me that the sweet spot is between 40 and 50 bucks.”Small businesses in some parts of the country are hoping holiday shopping helps them recover from extreme weather during the year. In Florida, Jennifer Johnson, owner of consignment shop True Fashionistas in Naples, Florida, had a slow summer season, partly because the area was hit by three hurricanes this year.
As for clothing: “anything sequins, anything that has had bedazzling on it, anything that looks fine and festive is what they were buying,” she said. “We gave out our biggest incentive ever for shoppers to come out with discounts and promos. I certainly think that that was necessary this year,” she said.
Between Friends Boutique in Philadelphia is using events to drive holiday traffic instead. They held a “Sweater Explosion” event at 8 a.m. on Black Friday where they served hot apple cider and hot chocolate with marshmallows and promoted different styles of sweaters.
Small Business General News Finance Business Holidays Business Jennifer Johnson Philadelphia Nicole Beltz Lifestyle U.S. News Florida Nathan Waldon Taylor Swift Kristen Tarnol Claudia Averette Adobe Inc. U.S. News
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