Six Flags CEO Selim Bassoul said the theme park operator has shifted its strategy after attracting 'the discounter' and becoming a cheap day care center for teenagers. This includes price hikes.
has become "day care center for teenagers" after offering too many discounts, according to its chief executive officer.
During an earnings call with analysts, Selim Bassoul — who took over the role in November — talked about the company's new strategy to keep "rowdy" teenagers from running amuck. The plan includes hiking prices and trying to attract a more affluent customer. "Our aggressive strategic shift is still a work in progress, but my first nine months at Six Flags as Six Flags CEO has only reinforced my initial belief in Six Flags potential," Bassoul said. Throughout the second quarter, total attendance dropped 22% to 6.
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