Sisley Paris launches a new product, Sensitive Skin Soothing Care, designed to address the increasing prevalence of sensitive skin worldwide. The product aims to soothe and calm the skin, creating a more optimal environment for other skincare products.
Sisley Paris is launching a new product called Sensitive Skin Soothing Care this month, aimed at addressing the growing global concern of sensitive skin . This product will be the foundation of a new sub-range called Dermatological Responses within Sisley's skincare line. It is designed to soothe and calm the skin, creating a more favorable environment for the application of other skincare products, allowing for a more comprehensive and effective routine.
The concept behind Sensitive Skin Soothing Care stems from the belief that a pleasant application experience encourages regular use, which is crucial for addressing skin concerns. Sisley collaborated with dermatologists to develop this product, focusing on raising the skin's tolerance threshold. This enables the use of other cosmetics, such as anti-aging products, without triggering adverse reactions. Sensitive skin, characterized by abnormal responses to external and internal stimuli, is a prevalent condition affecting over 60 percent of women and 50 percent of men worldwide. Factors like lifestyle changes and pollution contribute to its increasing incidence. Sensitive skin experiences hyper-reactivity in its neuron fibers, leading to the release of pro-inflammatory substances. This inflammation creates a vicious cycle between the skin and the brain, disrupting the skin's barrier function and making it more susceptible to aggressors.Sensitive Skin Soothing Care's formula, produced in a sterile environment, utilizes plant-derived active ingredients and is free of preservatives, known potential irritants. Its minimalist approach aims to minimize the chances of skin reactions. The product is designed to counteract the effects of keratinocytes, or skin cells, ultimately reducing sensitivity. Clinical testing has shown promising results, with 90 percent of women reporting immediate comfort upon application and a significant improvement in skin sensitivity after one month of use.Furthermore, a study involving 105 women with sensitive skin demonstrated that after a month of using Sensitive Skin Soothing Care, they could successfully apply Sisleÿa L’Intégral Anti-Âge, a product containing 50 active ingredients, without experiencing any adverse reactions. This signifies the effectiveness of Sensitive Skin Soothing Care in creating a more resilient and receptive skin environment.Sensitive Skin Soothing Care will initially be available exclusively through Sisley's own boutiques and website for two weeks starting Wednesday, February 1st. Subsequently, it will be available through the brand's traditional retail channels, including perfumeries and department stores, worldwide. A 40-ml bottle will be priced at 170 euros. While Sisley executives refrain from disclosing sales projections, industry sources anticipate the new product to generate approximately 30 million euros in wholesale revenue during its first year of global availability
Sensitive Skin Sisley Paris Skincare Dermatology New Product Launch Skin Irritation Facial Products Anti-Aging
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