L'Oréal is launching a new tool called Cell Bioprint that analyzes a person's skin at a biological level to predict future skin concerns. Unlike traditional skin analysis tools, Cell Bioprint measures the presence of specific proteins in the skin, which can indicate a person's likelihood of developing wrinkles, dryness, or other issues in the future. The tool also calculates a person's biological skin age and suggests personalized skincare regimens to optimize long-term skin health.
giant is looking to assess consumers’ unique skin concerns of not just the present but more importantly, the future — and in just five minutes at the
“Those give you a snapshot of where your skin is today, but what people really want to know is their biology — and how understanding it can help them right now to improve their skin health in the future,” said Balooch. “There are certain proteins, or what we call biomarkers, which if present in high levels, dispose you to a greater likelihood of having wrinkles, fine lines, or dark spots,” Balooch said. “For instance, we might give you a visual diagnosis and say, ‘OK — your skin isn’t dry at this moment, but based on your biomarker related to dry skin, you have either a low, medium or high chance of having dry skin in the future.
“Those proteins took us years to uncover and to clinically study, but every time we find a new one in the lab, we will add it to the experience,” said Balooch, adding that the tool will most likely be paired with a luxury L’Oréal skin care brand during its initial rollout, “and then we will cascade — this plan has worked well for us in the past.”tool, hailed as a revolutionary development in the space thanks to its mess-free application.
Skincare Artificial Intelligence Biomarkers Personalized Medicine Future Predictions
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