L'Oréal unveils Cell BioPrint, a new device at CES 2025 that analyzes skin and provides personalized advice on slowing down aging. The device utilizes biofluid reading technology and proteomics to assess skin health and predict future cosmetic concerns.
L’Oréal is hoping its latest beauty gadget can demystify skincare. At CES 2025, the company announced Cell BioPrint, a device that’s designed to analyze your skin and give personalized advice on how to slow down signs of aging. The device is the result of a partnership with NanoEntek — a Korean startup that specializes in chips that can read biofluids. A person essentially takes a facial tape strip, sticks it on their cheek, and then puts the strip in a buffer solution.
That solution is then inserted into a cartridge for the Cell BioPrint to analyze. Once that sample is processed, the device takes images of your face as you answer a few short questions about skin concerns and aging. From there, L’Oreal says it uses proteomics, or the analysis of protein structure and function from a biological sample. In this case, the Cell BioPrint is designed to determine how well your skin is aging. It’ll then give personalized advice on how to improve your skin’s appearance, as well as predictions of how responsive your skin may be to certain skincare ingredients. It’s an attractive claim, but as with most beauty tech, it’s difficult to properly evaluate L’Oréal’s methods without peer-reviewed studies or experts weighing in. L’Oréal also claims the device can help predict future cosmetic issues before they manifest. For example, it may be able to determine if your skin is prone to hyperpigmentation or enlarged pores. Skincare became massively popular during covid-19 lockdowns, sparking a shift in beauty trends toward self-care and the rise of “skinfluencers.” On the flip side, that virality has since turned skincare buying into an extreme sport. Hop onto TikTok, and you’ll find dozens of skinfluencers egging you into dropping $80 on a vial of vitamin C serum, debating the moisturizing properties of glycerin versus hyaluronic acid, or wagging a finger about this or that retinol cream
TECHNOLOGY SKINCARE PERSONALIZATION AI CES2025
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