Jim Lanzone, the Silicon Valley entrepreneur who helped revitalize the struggling Ask Jeeves search engine before its $2 billion sale, is leading a higher-stakes transformation—prodding one of America’s oldest broadcast networks, CBS, into the digital era.
Eight years ago, CBS restricted online access to its most popular shows, allowing viewers to watch week-old episodes on their computer desktops, which essentially bolstered TV viewing by giving people the opportunity to “catch-up.” CBS didn’t have a mobile app that would allow people to watch its shows on smartphones or on the device that had the fastest adoption rate of any consumer product in history, the iPad.
“Think back to that time. The internet was coming like a freight train coming straight at the heart of premium content. The digital group was pushing hard. The corporate group was like, ‘We know we need this, but we are a broadcast company and that’s the crown jewel,’” recalled Lanzone. CBS announced the launch of CBS All Access on Oct. 16, 2014—one day after HBO grabbed headlines with news that it would start an internet-only offering. The new service went live with half its current library of 10,000 TV episodes and no original programming or NFL games . Showtime’s over-the-top service debuted in a year later, in July 2015.More subscribers began signing on as the network struck a deal with the National Football League in December 2016 to let subscribers watch live games .
Jordan Peele arrives at the CBS All Access New Series 'The Twilight Zone' premiere at the Harmony Gold Preview House & Theater on March 26, 2019 in Hollywood, California.and executive producer Simon Kinberg pitched their concept for rebooting the Rod Serling drama in a way that is both chilling and warmly nostalgic. Peele would even deliver the parable at the end of each episode, as the show’s creator did when it debuted in 1959.
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Silicon Valley Entrepreneur Jim Lanzone Leads CBS Interactive Into The Twilight ZoneJim Lanzone, the Silicon Valley entrepreneur who helped revitalize the struggling Ask Jeeves search engine before its $2 billion sale, is leading a higher-stakes transformation—prodding one of America’s oldest broadcast networks, CBS, into the digital era.
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Silicon Valley Entrepreneur Jim Lanzone Leads CBS Interactive Into The Twilight ZoneJim Lanzone, the Silicon Valley entrepreneur who helped revitalize the struggling Ask Jeeves search engine before its $2 billion sale, is leading a higher-stakes transformation—prodding one of America’s oldest broadcast networks, CBS, into the digital era.
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