Silicon Valley entrepreneur Jim Lanzone is bringing one of America’s oldest broadcast networks, CBS, into the digital era by DawnC331
Eight years ago, CBS restricted online access to its most popular shows, allowing viewers to watch week-old episodes on their computer desktops, which essentially bolstered TV viewing by giving people the opportunity to “catch-up.” CBS didn’t have a mobile app that would allow people to watch its shows on smartphones or on the device that had the fastest adoption rate of any consumer product in history, the iPad.
“Think back to that time. The internet was coming like a freight train coming straight at the heart of premium content. The digital group was pushing hard. The corporate group was like, ‘We know we need this, but we are a broadcast company and that’s the crown jewel,’” recalled Lanzone. CBS announced the launch of CBS All Access on Oct. 16, 2014—one day after HBO grabbed headlines with news that it would start an internet-only offering. The new service went live with half its current library of 10,000 TV episodes and no original programming or NFL games . Showtime’s over-the-top service debuted in a year later, in July 2015.More subscribers began signing on as the network struck a deal with the National Football League in December 2016 to let subscribers watch live games .
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