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"That generation believes it's cool to save money, and we agree with them," Nicholas told the outlet. We all like to save money, and supermarket warehouses in general, like Sam's Club and Costco, are known for having bargain prices. So, why are so many Costco shoppers jumping ship? "That's not something typical of the club model, but it's something that we offer, and it's something that's really resonating with our members," Nicholas told the Jefferies analystWhile both warehouses have self-checkout kiosks, Sam's Club also offers customers the option to shop in-store via the Scan & Go app.
The initiative is unparalleled, as Costco still utilizes the in-person receipt-checking method. That, on top of the company's digital channels, is propelling Sam's Club ahead. Nicholas reported that customer satisfaction scores are through the roof as a result.
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