Competitors like Walmart, Target, and Kroger have been doing it for years.
Costco is the perfect place to shop whenever you need a 3-pound tub of pretzels and four gallons of mayonnaise. Or, perhaps more famously, those $1.50 hot dog combos. But now those purchases will help the retailer target you with ads, according to a report from Morning Brew Thursday. Costco plans to put customer buying history to work in the retail media space, selling ads to brands that will hopefully entice you to buy more of the things you love.
“One of the key missions for us is to make sure that we’re avoiding the pitfalls and some of the barriers and maybe the self-inflicted wounds of previous iterations of retail media,” Williamson said. “Thankfully, the space is matured, the retailers are matured, the media buying audience is matured, the channels themselves and the technology are matured. And so it’s a really good time to be starting fresh in retail media.
Mark Williamson Consumer Behaviour Retail Merchandising Best Buy Communication Design Advertising Walmart Technology Internet Brand Gizmodo
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