.YSL goes au naturel
No luxury beauty brand, however, has fully tapped into Gen-Z yet. Enter YSL's NU Collection.
The skincare meets makeup hybrid line features a roster of five"no-makeup-makeup" products. From the"Bare Look Skin Tint" to the"Blotting Lotion," YSL formulated the collection with natural and dermatological ingredients, and according to YSL, all sourced sustainably from YSL's Ourika Garden in Morocco.
YSL's NU Collection debuted with the help of five recognizable faces they call the"NU Collective," including Rickey Thompson and Chella Man.This radiant skin tint is the collection's first hero product, with buildable light to medium coverage and 20 shade range offering."Bare Look" also has profound skincare properties with a blend of Hyaluronic Acid to hydrate and Mallow to brighten.
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