The newest iteration of the landmark luncheonette will be Eisenberg’s in spirit, if not in name
Eisen Coffee Shop’s pastrami on rye. Photo: Melissa Hom When Eisenberg’s luncheonette closed in March, Eric Finkelstein and Matt Ross, who run a sandwich mecca of their own called Court Street Grocers, swooped in and snapped up the lease. Their mission: bring the 92-year-old institution back from the brink. And as they gear up for a late fall opening, it’s hard to imagine the place in better hands.
The chocolate egg cream. Photo: Melissa Hom One thing to note: This newest iteration of the landmark luncheonette will be Eisenberg’s in spirit, not in name. The prior owner, despite running the restaurant for barely three years, now owns the trademark. While, in our humble opinion, “Finkelstein’s” has a certain ring to it, Ross and Finkelstein have settled on Eisen Coffee Shop, a nod to the Flatiron Building across the street .
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