Jason Gruenauer is a Denver7 anchor and reporter
If you think a 4-8 season might have derailed the cash train flowing into the University of Colorado in terms of media money, sponsorships, and endorsement deals, think again. As ‘ Coach Prime ’ Deion Sanders prepares to lead his team into the 2024 season, the deals and the money continue to flow.On Wednesday, starting quarterback Shedeur Sanders reportedly signed a NIL endorsement deal with Nike.
”Duber-Smith brought his branding expertise to the conversation, along with University of Denver marketing professor Dan Baack.“From a branding perspective, just getting attention to Colorado, to the Buffaloes, was a win,” Baack said.
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