Shedeur Sanders is following in his father's footsteps again, signing an NIL deal with Nike ahead of the 2024 season.
Shedeur Sanders secured a notable name, image and likeness deal on the eve of Colorado's 2024 season. The standout quarterback has signed an NIL footwear and apparel deal with Nike, the athletic apparel company announced Wednesday. In its announcement, Nike showcased a poster of Sanders doing his iconic watch flex celebration with text that read, 'You know what Time it is.' Sanders will follow in his father's footsteps with the Nike deal.
So, I feel like when it comes to design or anything like that, it has to have a great design behind it.' Colorado also has an apparel deal with Nike, making it possible for Sanders to rock any custom-made cleats in games. Sanders followed his father from Jackson State to Colorado for the 2023 season, putting up impressive production in his first year of FBS play. He threw for 3,230 yards, 27 touchdowns and three interceptions.
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