Spotify and Apple Music users can now share music directly to TikTok.
TikTok took another step to integrate itself deeper into the music streaming ecosystem on Thursday , as Spotify and Apple Music users gained the ability toon the short-form video app — posting them to their For You Page, for example, or sharing them via DM.
When TikTok’s popularity exploded in 2019 and 2020, it seemed like a competitor to many of the older streaming services. Suddenly users didn’t want to leave the addictive short-form video app to listen to songs elsewhere. TikTok proved to be especially effective at driving music discovery for younger listeners.
“Now, these partnerships and features are vitally important drivers of the viral loop of growth for Spotify,” she continued. It’s all part of the platform’s goal of “being everywhere where our existing and potential users are” to “extend our global reach.”
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