New TikTok integrations with Apple Music and Spotify allow users to link songs, podcasts, and other content in videos and photos. The link redirects back to streaming services.
A new “Share to TikTok” feature in Spotify and Apple Music is making it easier for users to share songs, playlists, audiobooks, and more directly in content on the video platform. Using the integrations, TikTok users can create a direct link to content on the streaming platforms, similar to how they can share songs directly on Instagram Stories. When a user shares a Spotify track, for example, they can choose whether the song will appear as a video, photo, or Story post on TikTok.
It creates an easy link between TikTok and content on other platforms — previously if you wanted to share a playlist you made, you’d have to send a link via messages or drop the link in comments or a caption. TikTok doesn’t make it easy to navigate outside the app: even if you copy and paste a link in comment, it’s not clickable. TikTok has become a major way audiences discover new music, and the platform has introduced other integrations that better connect the two worlds.
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