ATP Atelier called upon their team members for their SS21 campaign, and we love the joy and simplicity of it all - teamwork makes the dream work! SFW SS21 fashionweek
In an upbeat dance extravaganza, ATP Atelier’s digital presentation featured not only a hugely varied collection of accessories, but a beautiful insight into the team behind the brand.
Shot during lockdown in Stockholm, the team banded together in the studio and on the beach to shoot the new campaign, and what a tremendous result! Starring the fashion brand’s very own Klara Wilsby, Meita Singgih, Kimberly Blevins, Martina Pizzelli, Carin Falk, Monica Olsen, Amanda Widegren and Emmy Bjōrling, the female–led brand’s attitude is one of fun, freshness and powerful femininity.“This is us: the ATP Atelier team. We are not models. We are retail coordinators, product managers and brand curators. We are the real people behind the brand.
Presenting a vibrant mix of nude, dark, pastel and earth tones, ATP Atelier’s SS21 collection embodies the spirit of summer, taking “contemporary Scandinavian design and authentic Italian craftsmanship” and creating something special. The collection focuses on the modern woman; pairing the minimalist Scandinavian aesthetic with tasteful modernity, chunky trainers, delicate heels and the iconic ATP shapes with updated colours and a new vibe.
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