STAND Studio has to be one of our favourite brands for wacky inspiration, and with a few aberrations, they gave us just that. SFW SS21 fashionweek
STAND revolutionises what we think of leather in the often bland, neutral Scandinavian contexts, and gives you 70’s, cowboys, retro, rock ‘n’ roll and basically anything else you could dream of. For this SS21 collection, STAND showed us their signature tricks but with added surprises - there’s a lot to unpack here, so let’s go!of various looks, STAND established their ethos for next year, if not for the entire brand - the more, the merrier.
As Nellie Kamras confirmed in an exclusive interview, the 70’s play a big part in the SS21 drop. Studded and contrasting trims, cowgirl fringe galore, collar shirt suits, suede and so much of wacky Elvis aesthetic, the King would absolutely rock these items were he still with us.
What was quite different about STAND’s proposition this time, was the sweeter, candy side of things. Limoncello, lime and periwinkle on some of the suits and croc, schoolgirl dresses, oversized t-shirt minis in lilac and pistachio, as well as the 60’s Bardot cocoon coat in a pale pink houndstooth print, which we would have associated more with girly brands like Résumé.
STAND has a strong brand identity they stick to very well, but still we didn’t mind a little sweet-scapade into new stylistic areas. The conclusion is always the same - they may be colourful, crazy and a little of our your comfort zone, but you’ll still find pieces you will want to wear to death. Take the black and tan trenches or the ultimate Scandinavian staple - a Bermuda short.
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