Refinery29 interviews Sephora CEO Artemis Patrick about her beauty journey, current product obsessions, and predictions for the future of beauty.
When I think of my most formative beauty memories, a few things come to mind: Stealing swipes of lipstick from my mom’s bathroom, donating my hair as a teenager (and then three more times after that), and the first time I walked out of a Sephora store. I’ll never forget feeling like the most glamorous, confident version of myself leaving the store. (I still have my first-ever purchase: A long-discontinued shade of Urban Decay’s Deluxe Eyeshadow in a groovy, '70s-inspired packaging.
I haven’t used it anywhere near my eyes in years, but can’t bear to part with it.) As I eventually established a career in beauty media, Sephora always held a special place in my heart. For me, Sephora was where I discovered my favorite products that marked my biggest milestones: The [Product name] helped me nail that perfect smoky eye for prom, and the [Product name] launched my obsession with contouring. And even as the beauty retail landscape shifts faster than the refresh of an FYP, Sephora is still among the most coveted doors any brand could enter. The retailer’s launches never fail to generate buzz (not to mention, get people genuinely excited about a beauty haul), and in a post-pandemic world, it’s a shining example of the appeal of the in-store experience. (At any given time, my local Sephora store is packed full of shoppers of all ages eagerly swatching products and navigating the aisles with hawk-like focus.) We don’t know what beauty will look like in 2025, but we recently got the opportunity to speak to Sephora’s CEO, Artemis Patrick, the next best thing to a crystal ball. The Iranian-born beauty powerhouse has been at Sephora since 2006, leading the charge to innovations like spotlighting indie brands, inclusive foundation shade ranges, and expanding its Clean at Sephora category — including to Sephora customers. Ahead, we chatted with Patrick on her career journey, current product crushes, and what trends she’s forecasting next year. Refinery29: I’d love to hear about your beauty origin story
SEPHORA ARTEMIS PATRICK BEAUTY TRENDS RETAIL FUTURE OF BEAUTY
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