Sephora agrees to pay $1.2 million for failing to disclose to customers that it sells their personal information, in the first public enforcement action of California’s landmark data-privacy law.
In the first public enforcement action of California’s landmark data-privacy law, the state’s attorney general on Wednesday announced a $1.2 million settlement with Sephora Inc.
According to the complaint by Bonta’s office, “Sephora did not tell consumers that it sold their personal information; instead, Sephora did the opposite, telling California consumers on its website that ‘we do not sell personal information.’ “ The CCPA is a first-in-the nation law that was passed in 2018 and went into effect in 2020. It gives Californians the right to know what information a business collects about them and shares; the right to delete personal information collected from them; the right to opt out of the sale of their personal information; and the right to not be discriminated against for exercising all the rights the CCPA gives them.
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