Sephora Inc. has settled a lawsuit claiming the company sold customer information without proper notice in violation of the California’s landmark consumer privacy law.
California Attorney General Rob Bonta talks at a news conference in Sacramento, Calif., June 28, 2022.
Sephora failed to tell customers that it was selling their personal information, failed to allow customers to opt out of that sale, and didn’t fix the problem within 30 days as required by the law even after it was notified of the violation, state officials said. “Some of the most intimate details about your life are being harvested," he said."The more data a company has on you, the more power they have over you, the more they can target you to buy their goods and services.”The act was passed by state lawmakers in 2018 andin 2020. It gives California, home to Silicon Valley, what is viewed as the strongest U.S.
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Cosmetics giant Sephora settles customer data privacy suitSephora Inc., one of the world’s largest cosmetics retailers, has settled a lawsuit claiming that the company sold customer information without proper notice in violation of the California’s landmark consumer privacy law, state Attorney General Rob Bonta said Wednesday. Sephora failed to tell customers that it was selling their personal information, failed to allow customers to opt out of that sale, and didn’t fix the problem within 30 days as required by the law even after it was notified of the violation, state officials said. The company agreed to pay $1.2 million and immediately correct the problem under the settlement, the state's first such enforcement action under the California Consumer Privacy Act, according to Bonta.
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