New research has revealed that feeling a sense of belonging to a social group can have a significant impact on our food choices, potentially nudging us towards healthier options. This could have implications for the development of health campaigns and interventions that aim to promote healthier food choices.
New research from Flinders University has revealed that feeling a sense of belonging to a social group can have a significant impact on our food choices, potentially nudging us towards healthier options.
"This has shown to be true in influencing what we eat and the food choices we make, and could have implications for the development of health campaigns and interventions that aim to promote healthier food choices," she says. The new study tested the idea that people are more likely to adopt healthy food choices if they feel like they belong to the same group or community as those who are promoting healthy eating habits.
"When people are exposed to social norms on Facebook such as what others eat, they are more likely to be influenced by someone in the same group with them than by someone who isn't. This builds on the age-old adage of the 'herd mentality'," says Professor Kemps. "This builds on the growing literature that shared group membership can affect someone's behaviour, particularly when it is applied to food choices.
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