Southeastern Conference Commissioner Greg Sankey unofficially opened the league’s first football season as 16-team league in North Texas
CORRECTS FIRST NAME TO GREG, NOT GEORGE AS ORIGINALLY SENT - Southeastern Conference commissioner Greg Sankey speaks during SEC NCAA college football media days Monday, July 15, 2024, in Dallas. Monday in a massive hotel ballroom in North Texas, a new setting for SEC Media Days at a time when everything about college sports seems to be in flux.
“We as leaders are responsible for navigating what really are for us in college sports uncharted waters of change,” Sankey said. Maybe the most dramatic changes are still coming together. In late May, the NCAA and power conferences agreed to theof several antitrust lawsuits. The settlement includes $2.8 billion in damages to be paid out by the NCAA and a groundbreaking commitment by the conferences to allow its schools to share a percentage of athletic revenue with their athletes.
Sankey said new revenue streams will be needed, but he warned of college sports leaders handing over control in exchange for money, a not so subtle allusion to private equity. After three years of tumultuous and transformative conference realignment, there has been relative peace on that front in 2024. But instability in any conference fuels speculation.challenging the agreements the bind schools to the league with hundreds of millions of dollars in potential exit fees and penalties.“As I said, we’re focused on our 16. I’ve said before at Media Days, I’m not a recruiter,” he said.
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