From Leo to Rassie to Mourinho, the art of the endorsement commercial is in laughably bad shape
It could have been the world’s first potato-based crowdfunding campaign: a global charity appeal telling Messi fans everywhere that every time they buy a packet of Lay’s, the company would give 10 cents to FC Barcelona to give to Leo Messi, who would then give a packet of Lay’s to the Spanish taxman. Almost everybody wins.
No. That dream was always just a dream. And the Lay’s-Messi relationship always seemed like a stale, bland marriage, a bit short of salt and vinegar. Whereas theis much more of a natural fit: an alliance between disingenuous bus parkers who make fat margins and take no chances. The campaign stars Mourinho as a confidence guru, which I suppose is a tactful description of one of the game’s greatest egomaniacs.
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