The Saudi-funded LIV Golf tour began its second season last weekend at the El Camaleon course in Playa del Carmen, Mexico, airing for the first time on the CW Television Network.
In its inaugural season, LIV Golf streamed on its own YouTube channel and the DAZN paid streaming platform. The LIV broadcasts are also a new frontier for the CW Network, which hadn’t carried sports.
The LIV event was competing against two PGA Tour broadcasts, both of which outdrew LIV. According to Nielsen estimates from entertainment news and data blog Showbuzz Daily, the lead-in for the PGA Tour Honda Classic drew 555,000 viewers on the Golf Channel in the Saturday 1 p.m. time slot and 631,000 in the Sunday 1 p.m. time slot.
Some CW affiliates didn’t even air the LIV rounds. While affiliates are obligated to air primetime content, the same does not apply to LIV action.
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