The controversial, Saudi-backed LIV Golf returned for its second season over the weekend – and according to the TV ratings, no one cares.
Ian Poulter takes a tee shot at LIV MayakobaFor context, the Genesis Invitational played the week before on the PGA Tour and drew a 1.8 rating for Saturday’s third round,. There was no competing LIV event and Tiger Woods was playing in the Genesis – his first non-major PGA event in years – but the difference in ratings is nonetheless staggering.
Ratings for this weekend’s PGA Tour event – the Honda Classic – were not immediately available. It was considered a secondary event for the PGA, with many of the biggest stars sitting out in preparation for this week’s Arnold Palmer Invitational; Sungjae Im and Shane Lowry were the biggest names that participated this weekend, with veteran Chris Kirk walking away with the win.
LIV has marketed itself as “golf but louder” – an alternative format to the PGA with smaller fields, no cuts, teams, and rules quirks that differ from the traditional golf tours. LIV Golf uses a “shotgun start,” meaning all golfers teed off at the same time at different holes instead of the staggered start that is traditional on the PGA Tour.
So far, that has not translated to viewership in any meaningful way. LIV had a real opportunity to draw in viewers considering the weak field in the PGA Tour over the weekend – and flopped spectacularly.Charles Howell III lifts the trophy at LIV MayakobaAmerican Charles Howell III, a 43-year-old who won three times on the PGA Tour before defecting to LIV, walked away with the victory at Mayakoba, shooting 16-under.
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