Samsung Electronics is focusing on on-device AI to drive growth in its consumer electronics business, exceeding the expected 3% market growth in 2025. The company anticipates a 4-5% growth in its mobile devices segment and accelerated growth in TV and home appliances.
Samsung Electronics plans to ramp up its on-device AI business, aiming to exceed global market growth in the consumer electronics segment this year. The world's largest smartphone and TV maker expects its mobile devices business to grow by 4-5% this year, while growth in TV and home appliances unit is also likely to accelerate. Samsung plans to bolster its AI functions on its premium flagship smartphone models, such as the Galaxy S24 series.
Competition from Chinese companies is 'helpful' for Samsung and the consumers, Han said during the interview, noting that the company aims to differentiate its products with more security and convenience, rather than lowering prices. The South Korean tech giant has also been facing challenges in the memory chip sector, falling behind SK Hynix in the race to supply high bandwidth memory chips (HBM chips) for AI leader Nvidia
SAMSUNG ON-DEVICE AI CONSUMER ELECTRONICS SMARTPHONE AI GROWTH
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