Sainsbury's customers are being told they are almost £200 worse off per year on average by a consumer group that has accounted for the impact of loyalty cards on prices
Sainsbury's shoppers who utilise the supermarket's Nectar Card to save money have been cautioned that they are on average £168 worse off per year, based on recent price comparisons.
Despite the Nectar card reducing the total cost of a basket, Aldi and Lidl all still emerged as cheaper options. Aldi outperformed Sainsbury's, even when taking into account Nectar Card prices at Sainsbury's, by more than £14 per shop.Unsurprisingly, Waitrose was identified as the most expensive supermarket by a significant margin, at a full £32.60 dearer than Aldi, which was crowned as the cheapest.
A recent survey has revealed Aldi as the cheapest supermarket in June, with customers spending an average of £118.41 throughout the month. Lidl was a close second, with the monthly average cost being slightly higher at £121.31. Sainsburys shoppers who took part in the Nectar scheme spent an average of £132.90, however without the advantage of this loyalty card, the total bill rose to £137.51. Asda's averaged at £131.
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