A consumer champion has issued the warning as it published its supermarket price comparison analysis for June 2024
Sainsbury's customers who utilise the supermarket's Nectar Card to save money have been alerted that they are on average £168 worse off per year, based on recent price comparisons. According to figures released by consumer magazine Which?, shoppers who remain loyal to Sainsbury's are being informed that their loyalty is costing them an additional £14 per monthly shop, or £168 over a year of monthly food shops.
Aldi outperformed Sainsbury's, even when considering Nectar Card prices at Sainsbury's, by more than £14 per shop, according to Which? June's list of 65 items included a mix of both branded and own-brand items, such as Birds Eye Garden Peas, Heinz baked beans, Hovis bread, milk and butter. According to reports, Aldi was the least expensive supermarket in June for a basket of groceries, with shoppers spending an average of £118.41 over the month.
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