Jessica Watson, the young Australian sailor who circumnavigated the globe at 16, is back at sea, this time for the Sydney to Hobart Yacht Race. Partnering with Oroton, Watson will promote a new tote bag made from recycled plastic bottles, highlighting the brand's commitment to sustainability. Watson, who previously swore off competing in the grueling race, was drawn back by the opportunity to sail on the Oroton Drumfire and contribute to environmental causes.
“You’re in your overalls, basically – full jacket with head protection,” says Watson. Jessica Watson with a new Oroton bag on board the Oroton Drumfire, which she’ll be sailing during this year’s Sydney to Hobart Yacht Race.“It’s a matter of doing what you need. Straight out of the bunk or hosing yourself with salt water on the bow. There’s no room for vanity.”at the age of 16 – switches into model mode.
The worthy sea conservation connection cruises alongside an important branding exercise, as more Australian fashion labels follow the lead of Prada and Louis Vuitton by associating themselves with sailing., which inspires the brand’s Linea Rossa range. Louis Vuitton has been associated with the America’s Cup since 1983, sponsoring this year’s event in Barcelona.
Suiting label M.J. Bale – which is already the official tailor for the Australian Test Cricket team, the Wallabies, the Socceroos, the Kangaroos and the Sydney Kings basketball team – is outfitting the Unicoin crew for the race.
Sailing Sustainability Jessica Watson Oroton Sydney To Hobart Yacht Race
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