Duncan Crabtree-Ireland, SAG-AFTRA’s national executive director and chief negotiator, told the Washington Post that the guild is working to use the strike to recruit more online creators into its …
who work during the strike for a targeted company will not be admitted as members later on, it added.“The talent and skill that’s required to be successful as a content creator is greater than ever,” Crabtree-Ireland said in an interview.
“Whether people are consuming content in more traditional forms or in newer formats, the key is that unique element of human creativity. Each [creative] is doing something special, whether it’s distributed by YouTube, TikTok, Reels or in a movie.”
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