Performers union SAG-AFTRA is 'thrilled' that the California Senate passed a bill that would limit how employers can use AI. It now goes to the governor.
Performers union SAG-AFTRA is celebrating a key victory this week: the passage of a bill that would regulate the use of artificial intelligence in the local entertainment industry. The California Senate on Tuesday passed Assembly Bill 2602, a measure that would forbid employers from using AI-generated digital replicas in lieu of human performers under certain circumstances.
Voice and likeness rights, in an age of digital replication, must have strong guardrails around licensing to protect from abuse, this bill provides those guardrails.' AB 2602 is one of three bills SAG-AFTRA has helped draft in an effort to codify AI protections for performers into law. Some tech companies have pushed back on the legislation, urging caution against overregulation.
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