In a deal approved by the union's National Executive Committee, SAG-AFTRA, and artificial intelligence (AI) startup Narrativ have entered into an agreement for audio voice replicas to be used in digital advertising.
In a deal approved by the union's National Executive Committee, SAG-AFTRA , and artificial intelligence startup Narrativ have entered into an agreement for audio voice replicas to be used in digital advertising. The move comes as the union looks to work with AI companies to establish guardrails regarding how an actor's voice and image are used and ensure that proper consent and compensation measures are in place.
Reportedly, the deal with Narrativ will allow union members to list personal preferences and other factors in terms of advertising that they would be interested in. SAG-AFTRA noted that the company agreed to the union's established informed consent and compensation requirements, with an Instagram Live Q&A session on the deal set for 3 pm PT later today on SAG-AFTRA's Instagram Stories.
Artificial Intelligence Narrativ SAG-AFTRA
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