Videogame voice actors in SAG-AFTRA went on strike today over concerns with game companies' use of generative AI.
came after almost two years of negotiations between the union and several of the biggest videogame companies, such as Activision, Electronic Arts, Take 2 Productions, WB Games, Disney, and more. The main sticking point in the agreement is over generative AI, specifically how companies can use the actors’ likenesses and voices to create machine-generated performances. Last year, SAG-AFTRA members voted with a 98.32% yes vote to strike over the videogame industry negotiations, if needed.
Several key members of the union added additional context to the statement, including Duncan Crabtree-Ireland, National Executive Director & Chief Negotiator for SAG-AFTRA: “The video game industry generates billions of dollars in profit annually. The driving force behind that success is the creative people who design and create those games.
Considering the videogame industry’s overlap with the tech sector, concerns around AI have been particularly pronounced. Earlier this year, Ubisoft showed off ghoulish generative, which, ironically enough, were presented in a tech demo centered around fighting against evil mega-corporations. As the AI investing craze continues, many videogame companies are eager to jump on the trend.
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