South Africa's public broadcaster will soon launch a SABC TV Licence loyalty programme, with tiered rewards, to get more TV households to pay their annual TV Licence fee. | News24Arts
, allows customers to earn rewards, and more.SABC chief financial officer Yolande van Biljon told Parliament this week that the broadcaster will have a projected loss of R608 million for its 2022/2023 financial year.
After billing R4.446 billion in total SABC TV Licence fees during its 2021/2022 financial year, the SABC made only R815 million – meaning that a whopping 81.7% of people who have or once had a SABC TV Licence are simply not paying. The SABC wants a TV Licence Loyalty programme that integrates with its existing TV Licence database, offers tier-specific rewards to customers, allows them to earn rewards, and enables the easy spending, transfer and donation of earned rewards.SABC projects a massive R608 million loss in 2023
Van Biljon says the huge loss the SABC is now expected to rack up by the time its current financial year ends by 31 March 2023 is due to"the consistent underperformance in our advertising revenue as well as SABC TV Licence revenue which has consistently not lived up to the expectation".
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